The art of e-commerce design lies in creating a seamless, visually appealing experience that guides users effortlessly from browsing to buying. It combines intuitive navigation, strong branding, and persuasive visuals to build trust and drive conversions.
Heinz Insta Cart Page
Client
Heniz, Ore-Ida, Oscar Myer
Year
03/12/2025
Designing this Heinz Instacart page was an exciting deep dive into commercial branding and user-centered digital design. My goal was to create a visually engaging and cohesive shopping experience that blended the bold, playful personality of Heinz with the functional clarity needed for an e-commerce platform. I focused on using strong product imagery, consistent brand colors, and cheeky breakfast-themed copy like “Wake up and ketchup” to capture attention and encourage interaction. The layout was carefully designed to adapt across desktop and mobile views, emphasizing intuitive flow and accessibility. This project taught me how to merge marketing strategy with thoughtful design choices, reinforcing the importance of both visual impact and user experience in digital advertising.
CapriSun A+ Page
Client
Caprisun
Year
02/28/2025
Designing this Capri Sun A+ content page was an exciting opportunity to create a vibrant, kid-friendly layout that communicates both fun and function. I focused on using bold typography, bright colors, and dynamic fruit elements to reflect the brand’s energetic personality and highlight key product benefits—like the twist-off cap and natural ingredients. Each section was thoughtfully laid out to ensure clear visual flow, balancing product shots with lifestyle imagery for maximum engagement. I used Photoshop to layer playful splash graphics and Illustrator to refine clean, sharp text that pops against the blue backdrop. This project helped me hone my skills in branded storytelling and modular layout design, reinforcing how design can capture both attention and trust in a digital retail environment.